HP India: Chikloo ka Birthday

Insight: A good looking birthday invitation is a source of pride for any child. While parents make sure they do everything to the best of their capability for their kid, they sometimes forget paying attention to the minutest of details. Which can mean buying an original HP InkTank printer but using fake ink supply cartridges. Idea: HP has always stood for addressing customers through innovative technology. The main idea that was conceptualized by BBDO was that a print-out is not merely a print, but is a reflection of your personal pride. Our brief was to amplify this online and create buzz before the main ATL film aired across media. So, we proposed and executed an interesting 7-day countdown to the final film launch with the protagonist, Chikloo - in the form of snackable videos that ran on across HP social channels. The videos show how he simply cannot contain the excitement for his birthday party which sadly turns out to be a flop show because of dull looking invites.

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