Shubh Aarambh with Muthoot Gold Loan

With Shubh Aarambh, we positioned Muthoot Gold Loan as the enabler of every new beginning. Featuring the legendary Shri Amitabh Bachchan, the film wove cultural rituals with financial trust. I led the creative vision, balancing gravitas with warmth. A campaign that turned gold into a symbol of hope and renewal.