#SheMakesUs | Women's Day

At Wow, 85% of the manufacturing is done by women. And 100% of who we are is because of them. This Women's Day, the brand celebrates this powerhouse by thanking them for bringing WOW to life. #SheMakesUs is a campaign that brings alive this thought through the means of a digital film. Showcasing a day in the life of our own women staff, the short film aims to move audiences through powerful storytelling. Set to Hindi voiceover, this brand film upholds, celebrates, and expresses gratitude towards what it means to be a woman. For she is what all of nature is - fierce, fearless, loving, and nurturing.