Brief: To position the HP x360 as a laptop for millennial creators through the means effective influencer marketing.
Insight: Millennials want to be involved with people and experiences that are authentic and real to them in the moment.
Idea: The idea was to showcase how the HP Pavilion x360 is the ‘perfect companion for any creative endeavour’. This idea was delivered in the form of a digital campaign developed through the filter of ‘authenticity’. HP Asia teamed up with influencers from the APJ region – Indonesia, Vietnam, Thailand, Malaysia and Phillipines, to come out and tell their real stories of reinvention.
Dea Valencia took a traditional Indonesian technique
and translated it into modern designs.
Watch her make Batik relevant
in modern times withthe HP Pavilion x360 by her side.
and translated it into modern designs.
Watch her make Batik relevant
in modern times withthe HP Pavilion x360 by her side.
Visiting new places, sharing values,
and leaving something behind is what
Saranphat Lumnoi's life is all about.
Watch him give a new meaning
to eco-tourism with the HP Pavilion x360
as his perfect travel companion.
and leaving something behind is what
Saranphat Lumnoi's life is all about.
Watch him give a new meaning
to eco-tourism with the HP Pavilion x360
as his perfect travel companion.
Tamypu finds beauty in everyday things
and gives them a new meaning through her art.
Watch her paint the world in her own colours
with the HP Pavilion x360.
and gives them a new meaning through her art.
Watch her paint the world in her own colours
with the HP Pavilion x360.
Valerie Chua challenged the norms
at every step of her journey,
and saw her art blossom.
Watch her paint on a new canvas,
the HP Pavilion x360.
at every step of her journey,
and saw her art blossom.
Watch her paint on a new canvas,
the HP Pavilion x360.
Nik Qistina's passion for music
helped let her creativity loose.
Watch how her teenage dream
took the music world by storm
with the HP Pavilion x360 by her side.
helped let her creativity loose.
Watch how her teenage dream
took the music world by storm
with the HP Pavilion x360 by her side.
