To drive consideration and purchase intent for HP Ink Tank printer, we produced a series of 3 webisodes called “Befikar (worry less or worry free) Parenting with Amit Tandon”. Our target audience is young parents and kids and the campaign talks about situations where parents are worried about their children’s homework, subtly integrating the HP Ink Tank printer. Amit (famous Indian stand -up comedian) was a perfect fit as he often talks about young parents and the challenges they face. These videos received a total of one million views on Facebook along with relevant comments from followers who are parents themselves.
HP Print: Digital Films with stand up comic Amit Tandon
You may also like
Apollo Pediatrics: Child Immunisation Week
2019
Wow ACV : Detox Ritual with Bebo
2022
Heritage Xperiential Learning School
2020
Westside 360 Degree Campaign
2020
India Jam Karega | Smule
2020
Bathing Bars | Wow Skin Science
2022
HP APJ: Influencer Campaign
2018
Green Hands Initiative | Wow Skin Science
2022
American Express Print Campaign
2018
Headspace
2022