To drive consideration and purchase intent for HP Ink Tank printer, we produced a series of 3 webisodes called “Befikar (worry less or worry free) Parenting with Amit Tandon”. Our target audience is young parents and kids and the campaign talks about situations where parents are worried about their children’s homework, subtly integrating the HP Ink Tank printer. Amit (famous Indian stand -up comedian) was a perfect fit as he often talks about young parents and the challenges they face. These videos received a total of one million views on Facebook along with relevant comments from followers who are parents themselves.
HP Print: Digital Films with stand up comic Amit Tandon
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