Pizza Hut was launching a new campaign in which they were increasing the pan pizza size by 23% without increasing the price. They wanted to create buzz in the online space by amplifying their key communication message.
The activity on the digital platforms aimed at increasing product awareness while actively engaging social media users with the brand.
Pizza Hut broke into innovation by giving customers something bigger at the same price point – 23% bigger pan pizzas without increasing the price. The objective was to get maximum eyeballs, build conversations around how Size Matters for many things, especially when it comes to your meal. Other than this, we aimed at creating maximum awareness through social feeds that Pizza Hut’s pizzas were now 23% bigger.
The core campaign idea was to expand the digital boundaries and spread the message of how Size Matters when it comes to your pizza. On the digital front, we had to align our activities with the key communication thought and reach out to maximum number of people through a coolness factor which is socially engaging at the same time – augmented reality.
